Your Leaders Sat Through the Training. Nothing Changed. Sound Familiar?
Leadership Training for Organizations in Austin, TX
True North Coaching delivers custom leadership training programs for corporations and nonprofits that address the specific developmental needs of your leaders, not a one-size-fits-all approach.
Organizations around the world spend an estimated $370 billion annually on leadership development, yet most employees still report that their direct manager is their single biggest source of workplace stress. As an executive coach based in Austin, Shelley brings that inner work into every program she designs. What separates a training event from genuine leadership transformation is rarely the content. It is whether the program is willing to go beneath the surface and address what is actually driving problematic leadership behavior. At True North Coaching, that inner work is where everything begins. As an executive coach based in Austin, Shelley brings that inner work into every program she designs.
Most Leadership Training Does Not Stick. Here Is Why.
Leadership Development That Works at a Deeper Level
As an executive coach, Shelley Pernot builds training programs that go well beyond tips and frameworks. Leadership tips and tricks are valuable, but they consistently fail when they do not address the underlying reasons why leaders are struggling in the first place.
Sustainable behavior change does not come from putting a bandage over something that is not working. It comes from looking beneath the surface at the stories, beliefs, values, and deeply held needs that drive the way your leaders show up every day. Shelley's programs address both the practical tools and frameworks your leaders need to perform, and the deeper inner work that makes those tools stick.
Leadership Training Topics for Organizations
Assertiveness
Finding and using your voice in a way that commands respect without sacrificing relationships.
Conflict Management
Navigating disagreement and tension without avoiding the conversations that matter most.
Giving and Receiving Feedback
Building a feedback culture that is honest, timely, and genuinely useful.
Managing Change
Guiding teams through uncertainty and transition without losing trust or momentum.
Presenting Skills
Building the confidence and structure that make leaders compelling in front of any audience.
Transitions in Leadership
Supporting leaders stepping into new roles, expanded responsibility, or significant organizational change.
Coaching Skills for Leaders
Building the mindset and tools that turn managers into leaders people actually want to work for.
Delegation and Accountability
Addressing the beliefs and behaviors behind micromanagement and building systems that actually work.
Goal Creation and Vision Setting
Developing and communicating a vision that motivates teams and connects daily work to something larger.
Mindfulness and Resilience
Practical tools for staying grounded and making better decisions under pressure.
Psychological Safety
Creating the conditions where people speak up, take risks, and do their best work.
Communication and Influence
Developing the clarity and presence that moves people, not just informs them.
Emotional Intelligence
Understanding how you and others respond under pressure, and leading more effectively because of it.
Growth Mindset
Shifting the internal narrative that keeps leaders stuck in fixed or defensive patterns of thinking.
Personal Branding for Leaders
Understanding and articulating your leadership identity so you lead with intention rather than by default.
Teamwork
Strengthening the dynamics, norms, and trust that allow teams to perform at a consistently high level.
Why Organizations Choose True North Coaching
Most leadership training vendors send a roster of rotating facilitators delivering content from a generic catalog. True North Coaching works differently. When your organization engages True North, you work directly with Shelley throughout the entire engagement, from the initial discovery conversation through program design, delivery, and follow-up support.
Shelley's background in risk management and corporate leadership across global organizations, paired with years of work as an executive coach, gives her immediate credibility with the professionals she trains. She spent years working inside the kinds of environments her clients operate in, which means she's not facilitating leadership conversations in the abstract.
The True North Difference
One consistent coach not a rotating bench of facilitators you have never met.
Custom-built programs designed around your organization's specific goals, not a generic catalog.
Real-world credibility Shelley's background in risk management and global corporate leadership means she has been in the room.
End-to-end partnership from discovery through delivery and follow-up support.
What Mentor Coaching with Shelley Looks Like
Shelley works with you individually, reviewing your actual coaching sessions and giving you direct, competency-based feedback that moves the needle on your practice.
Sessions are available one-on-one, and the process spans a minimum of three months to align with ICF requirements.
You can expect:
Recorded session review with verbal feedback
Focus on all ICF Core Competencies
Flexible scheduling to fit your life
How the Process Works
Discovery Conversation
Custom Program Design
Based on that conversation, Shelley designs a training program built specifically for your organization. Topics, format, session length, and delivery method are all shaped around what will move the needle for your specific team.
Every engagement begins with a focused conversation to understand your organization's leadership challenges, culture, and goals. This is where Shelley identifies the actual problem needing to be solved.
Training Delivery
Shelley delivers the program directly to your team, in person at your location or virtually. Sessions are interactive and grounded in real leadership scenarios, designed to generate the kind of honest conversation that changes how people think about their role as leaders.
Ongoing Support
Real change takes time to take root. Follow-up coaching and support options are available to help your leaders apply what they have learned and sustain the progress your organization has made.
Free Gift
Interested in learning how to improve your coaching presence? Subscribe for a free chapter I wrote for the Austin ICF’s book, “Explorations into the Being and Doing of Coaching.”
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What Coaches Are Saying
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Every program is built around your organization's specific needs, so there is no single fixed format. Most engagements begin with a discovery conversation, followed by a customized training program that can range from a focused half-day workshop to a multi-session development series delivered over several months.
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An executive coach works with senior leaders to improve how they lead, make decisions, and show up under pressure. The work goes beyond tactical advice. A good executive coach helps you see the patterns and beliefs driving your behavior, the ones you often cannot spot on your own. At True North Coaching, that means working beneath the surface to understand the stories, values, and needs shaping how you lead. From there, you build the clarity and confidence to lead in a way that is authentic to who you are. For C-suite leaders and leaders of managers, this often shows up as better team performance, stronger relationships, and more impact across the organization.
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Session length depends on the program design and your goals. Half-day and full-day workshops are common for single-topic engagements. Multi-session programs typically involve shorter sessions delivered over a longer period, which gives participants time to practice and apply new skills between sessions.
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True North Coaching offers both in-person and virtual delivery. In-person sessions are available for organizations in Austin and the surrounding area. Further locations are available in person with associated travel expenditures. Virtual delivery is also available for organizations across Texas and beyond.
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True North Coaching works with corporations and nonprofits of varying sizes. Because every program is customized and delivered directly by Shelley, the work is particularly well suited to organizations that want a high-quality, focused engagement rather than a large-scale standardized rollout.
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The most significant difference is that your organization works directly with Shelley throughout the entire engagement. There are no rotating facilitators and no repurposed content from a generic catalog. Every program is built from scratch around your context, and every session is led by someone with both deep coaching credentials and real corporate leadership experience on multiple continents.
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Yes. In addition to leadership training for organizations, True North Coaching offers one-on-one leadership coaching and burnout coaching for women in professional and leadership roles. Many organizations find that pairing group training with individual coaching for key leaders produces the strongest and most lasting results.
Frequently Asked Questions
Ready to Invest in the Leaders Your Organization Needs?
Strong organizations are built on strong leaders, and strong leaders are built through the right kind of development. If your organization is ready to move beyond surface-level training and into something that creates real, lasting change, Shelley would welcome the conversation. Contact us now to get started.