Leadership isn't about learning another technique. It's about how you show up when the stakes are high.
Executive Coaching and Leadership Coaching in Austin, TX
The most effective leaders aren't driven by fear, pressure, or the need to prove themselves. They lead with clarity, confidence, and purpose.
As an executive coach and leadership coach based in Austin, I help leaders develop the self-awareness and inner capacity to navigate difficult conversations, inspire trust, and lead with greater impact. Together, we'll work beneath the surface so the changes you make don't just improve your performance, they transform the way you lead.
Great Leadership Starts Beneath the Surface
Most leadership development teaches you what to do.
Executive coaching helps you understand who you're being while you do it.
The fear behind micromanagement.
The need for approval that makes feedback difficult.
The pressure to prove yourself that keeps you working harder instead of leading better.
When those patterns change, everything else becomes easier. That's where lasting leadership transformation begins.
Who Leadership Coaching Is For
You don't need to have all the answers to benefit from coaching. In fact, the leaders who get the most from this work are often the ones asking deeper questions about how they lead, not just what they should do.
Whether you're stepping into your first leadership role, leading a growing team, or serving as a senior executive, coaching can help if you're wondering:
How do I manage underperformance without damaging relationships?
How do I hold people accountable without becoming controlling?
How do I influence people with very different personalities and priorities?
How do I help my team navigate change without losing their trust?
How do I hold myself and my team to high standards without burning out?
How do I manage and influence people who have more authority than I do?
How do I navigate conflict without avoiding the conversations that matter?
Why do I keep reacting in ways that don’t reflect the leader I want to be?
How do I feel more purposeful and inspired in the work that I do?
How do I prepare my leadership team for rapid growth or organizational change?
If these questions resonate, executive and leadership coaching can help you move beyond quick fixes and create lasting change.
There are different packages depending on your leadership level
Leadership Coaching - Leaders of Individual Contributors
For emerging, new, and experienced leaders with direct reports who want to sharpen their leadership toolkit and lead with greater authenticity and effectiveness.
This package includes a Leadership Circle Profile 360 assessment with a detailed report and a three-hour deep-dive debrief, plus ten one-on-one coaching sessions usable over a nine-month period.
Total Package Price
$5,000
Executive Coaching - Leaders of Leaders
For C-suite leaders and leaders of managers who are ready to transform the way they lead and the impact they have on their organization.
This package includes a Leadership Circle Profile 360 assessment with a detailed report and a three-hour deep-dive debrief. Session count and duration are customized based on the complexity and length of the engagement.
Total Package Price
$7,000 to $10,000
What my clients say
Check out this video to see what my executive coaching and leadership coaching clients say about the transformational power of coaching and how it has improved their effectiveness.
Is Coaching Right for You?
Take this short 2-minute self-assessment to find out whether executive coaching and leadership coaching could help you grow, lead, and thrive.
Frequently Asked Questions
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An executive coach works with senior leaders to improve how they lead, make decisions, and show up under pressure. The work goes beyond tactical advice. A good executive coach helps you see the patterns and beliefs driving your behavior, the ones you often cannot spot on your own. At True North Coaching, that means working beneath the surface to understand the stories, values, and needs shaping how you lead. From there, you build the clarity and confidence to lead in a way that is authentic to who you are. For C-suite leaders and leaders of managers, this often shows up as better team performance, stronger relationships, and more impact across the organization.
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Leadership coaching is a one-on-one development process focused on helping you grow as a leader by building self-awareness, addressing the beliefs and behaviors that are holding you back, and developing the skills and frameworks that will help you lead more effectively. Sessions with Shelley are conducted virtually, follow a structured but flexible format, and are tailored entirely to your situation and goals.
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Mentoring typically involves a more experienced person sharing advice, guidance, and career wisdom based on their own path. Coaching is a different kind of relationship. Rather than telling you what to do, a coach helps you develop your own clarity and capability through questioning, reflection, respectful challenge and targeted development. Shelley brings all this into her work, combining the coaching process with the practical leadership frameworks she has developed and taught over more than a decade.
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The Leadership Circle Profile is one of the most sophisticated 360 assessment tools available for leaders. Unlike standard 360s that only measure leadership competencies, the Leadership Circle Profile also measures reactivity, which is what makes it so effective at identifying root causes of leadership problems rather than just symptoms. After extensive research into available assessment tools, Shelley chose it because nothing else comes close to the depth of insight it produces for the leaders she works with.
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The standard Leadership Coaching package includes ten sessions that can be used over a nine-month period, which gives you enough time to develop new skills, practice them in real situations, and build the kind of lasting change that does not fade when the sessions end. Executive coaching engagements are customized based on complexity and goals. Shelley will talk through the right timeline for your situation during your initial consultation.
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No. Therapy focuses on healing past experiences and addressing clinical mental health conditions. Leadership coaching is present and future focused, working on the specific skills, mindset shifts, and behavioral changes that will help you lead more effectively. The two can complement each other well, but they serve different purposes. Shelley is not a therapist, and coaching is not a substitute for mental health treatment.
Let’s Start the Conversation
Leadership isn't about becoming someone else.
It's about removing the patterns that keep you from leading at your best.
If you're ready to explore what's possible, I'd love to learn more about you and the challenges you're facing.