We Are Blood: From Off the Shelf Training to a Tailored Leadership Development Partnership
We Are Blood initially engaged True North Coaching to deliver off-the-shelf leadership training. Over time, that work evolved into a broader partnership combining individual coaching, group coaching, and customized training designed around the needs of each department.
The evolution reflects a growing understanding of the organization, its leaders, and the challenges they face—and an opportunity to make development increasingly relevant to their everyday work.
Building the partnership
The initial training provided a starting point for learning together. As the relationship developed, conversations with organizational leaders helped identify where more tailored support would be valuable.
Different departments faced different leadership and communication challenges. The approach evolved accordingly, with content customized to each department and coaching providing opportunities for leaders to address challenges individually and alongside colleagues.
A blend of individual coaching, group coaching, and customized training
The partnership brings together three complementary approaches:
Individual coaching gives leaders confidential space to examine their own patterns, navigate specific challenges, and put learning into practice.
Group coaching creates space for colleagues to explore real leadership challenges, learn from different perspectives, and identify practical next steps.
Customized training helps participants develop shared language and practice skills relevant to their department’s needs.
Department-level planning helps determine the appropriate blend. The focus is on matching the support to the people and the need, drawing on shared learning, peer dialogue, and individual attention.
Development connected to departmental needs
The work includes support for communication and working styles, alongside leadership development for managers and directors. Content and coaching priorities are shaped through conversations about what each department needs and what its leaders are experiencing.
This creates flexibility to build on earlier work while responding to new challenges. Leadership development becomes an ongoing conversation about how to support people in their roles.
The difference it made
We Are Blood’s tailored leadership training, whether for an individual leader or a specific leadership group, has had significant impact as it addresses the actual challenges, behaviors, and business outcomes that matter most to the department and organization rather than delivering generic leadership concepts. The training is aligned to corporate strategic priorities and company culture; thus, allowing leaders to make better decisions, execute faster, and drive stronger team results. Proof is in the numbers. We Are Blood has seen a positive impact with engagement, employee retention, and revenue growth, to name a few.
“Our customized leadership training creates measurable business value because it has helped leaders change behaviors, not just acquire knowledge. Alongside True North Coaching, we have implemented coaching and training aligned to our leader’s specific challenges and business goals resulting in positive organizations impact. I highly recommend True North Coaching as a partner in leadership development.” Sarah Finnegan, CPO
An evolving partnership
What began as a request for established training has grown into a collaborative approach to leadership development.
By combining knowledge of the organization with individual coaching, group coaching, and customized departmental content, True North Coaching supports We Are Blood in addressing its evolving leadership needs.